LIFT 10 in Geneva

Lift10 will explore the most overlooked aspect of innovation: people.

blue-infinity is once again a proud sponsor of LIFT. 

Lift10 will explore the most overlooked aspect of innovaLIFTtion: people.

Known in techno-parlance as users, consumers, clients, participants, prosumers, citizens or activists, they ultimately define the success of all technological and entrepreneurial projects. A decade after the rebirth of user-centered design and innovation, it is time to explore the myths and uncover the reality behind the "connected people".

Lift10 will give you insights on how people behave online, the various usages of social media, and the differences between generations. Learn how to leverage the power of millions of supporters from a member of Obama's social media team (Rahaf Harfoush), hear the story of the "pirate party" who made it to the European parliament with the help of online communities (Amelia Andersdotter). Listen to Catherine Lottier, head of TV program foresight at France's most innovative TV channel, talk about the media of the future. Hear Katrin Verclas explain how mobile phones can have a bigger social impact. Jamais Cascio, who has just been named one of the top 100 global thinkers by Foreign Policy "for being our moral guide to the future" will join biologist Aubrey De Grey who treats age as a disease and wants you (yes, you!) to live well beyond the normal 100 years or so.

For more information, please contact Sonia Nair (

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About the author

Sonia Nair
Sonia Nair

I'm a roll-up-your-sleeves, get it done and be passionate about what you do, person. My first love is marketing. And thanks to all the pioneers in the digital space, it just gets more and more exciting.