The rise of m-commerce

Smart phones are becoming ever more prevalent in today’s mobile phone market and the development of m-commerce is increasing rapidly, along with the popularity of these phones. Internet banking, location mapping and the purchasing of luxury goods are just the tip of the iceberg in terms of what m-commerce is able to provide to its users. In the following article, Fabrice Perrin explains what trends can be expected, and what possibilities can be anticipated, in the fast-advancing world of m-commerce.

Please click here to view this article (in French).

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About the author

kirk havelock
Kirk Havelock

Kirk drives internal and external communications according to company goals, ambition, values and culture, to support objectives throughout Dentsu Aegis Network.