blue-infinitys VIP lunch at LIFT11 was led by our special guest Tiffany St James, the former Head of Public Participation for the UK Government. Tiffany specialises in digital strategy and training, and helps organisations to better understand and engage with social media.
Tiffanys open discussion session with our audience of Swiss-based business leaders focused on how the way we communicate through media has changed, with a shift of power towards the consumer thanks to social media. The importance of having a solid social media strategy was highlighted, with key elements being those of both engagement and monitoring.
During the session, we showcased our new Social Media Lab and our cutting edge monitoring and engagement services. Our team of expert social media analysts monitor social networks on behalf of our clients, feeding back important intelligence through periodic reports. Depending on their brief, they may focus on quickly identifying and relaying the development of potential crisis, researching what consumers think of a brand (through sentiment analysis) or producing in depth reports to give a detailed view of how a brand is perceived throughout the social media landscape. Through our Lab, our social media analysts are also equipped to engage with consumers, building trust and strengthening relationships with a brand.
Contact us for more information on our pragmatic and cost-effective start-up package.
Read the ICTJournals coverage of blue-infinitys service (article in French).