blue-infinity designs website and adapts logo
February 2011 saw the launch of Clinique La Prairies new website, just in time for their 80th birthday celebrations.
Situated in Montreux, on the shores of Lac Leman, Clinique La Prairie is a world renowned medical clinic known for regeneration and cosmetic surgery. The Clinique offers a wide range of medical and paramedical services, and is the recipient of numerous awards relating to its outstanding spa treatments.
With a desire to update their website, La Prairie chose blue-infinity as their new web agency due to its track record in designing and implementing complete web solutions for a number of high-profile luxury brands. In addition to blue-infinitys award winning experience in web design, our advanced content management system also proved to be a major attraction for the client.
b-is solution utilised Open Source and cutting-edge JQuery technologies, and incorporates a video of the clinics facilities. This video is used to communicate the benefits and image of the Clinique La Prairie brand to potential clients in a market segment defined by luxury and exclusivity.
The website also features a company Intranet, and contains corporate templates for use by partners and franchises worldwide.
In addition to the design of the website, our branding experts proposed an adapted version of the Cliniques logo. Our version offered a definite contemporary treatment of the original logo without weakening the brand's heritage, resulting in a lighter, crisper feel to a much respected and recognised brand, whilst retaining and building upon the elements that have formed the Cliniques identity for the past 80 years.