World Environment Day 2011: blue-infinity, agent for environmental change

World Environment Day

I'm proud to be in a company that puts measures in place to decrease its footprint on the environment. Since today marks the annual World Environment Day, organized by the United Nations Environment Programme (UNEP), I thought I would give you a brief overview of the takes steps we take here towards a sustainable environment.


This year’s theme for World Environment Day is forests, so it seems natural to give you an overview of our paper situation first.

blue-infinity encourages us to use the double-sided option for printing and copying documents. Deforestation and forest degradation account for nearly 20 percent of global greenhouse gas emissions, UNEP says. By using duplex printing, we hope to decrease the amount of paper we use, thus helping to reduce this statistic.

Additionally, blue-infinity only purchases paper certified by the Forest Stewardship Council (FSC). This means we know our paper comes from a forest where strict standards are enforced to ensure the forest and its biodiversity are protected. The paper we use comes from responsibly harvested and verified sources, where the workers’ international rights are respected, the use of hazardous chemicals is prohibited, and the respect for indigenous peoples’ human rights is upheld.


Did you know, according to the company Live Earth, paper represents more than 70 percent of office waste?

At blue-infinity, we recycle the paper we discard. Scattered around the different floors of our headquarters building, you can find special bins for recycling: large cardboard boxes (reused from various office equipment purchases) for paper, containers for PET bottles, and receptacles for plastic cups.


blue-infinity provides its employees with Eden bottled water cooler systems. In doing so, the company is helping to save 320kg of CO2e (greenhouse emissions), 4,921 MJ (megajoules) of non-renewable energy, and 54kg of plastic waste per year. Eden manages to save so much by providing more efficient transportation, and by reusing and recycling the water bottles.


Plenty of natural light is able to enter our headquarters’ building through the substantial window surface area we have. This is advantageous to saving energy normally used to light up the offices.

We also have shared floor lamps for when it gets dark outside. We only turn them on when we need them, and we all make an effort to turn off all the lights when we leave the office.


All blue-infinity employees are encouraged to turn off computers and screens when we have left for the day, because according to Live Earth, if 1 million people shut down their office computers overnight, 45,000 tons of CO2 could be eliminated per year.

Live Earth also reports that computers use up to 70 percent less electricity when they are switched to sleep mode, versus when they are on screensaver mode. blue-infinity teaches us about these small changes so we can make informed decisions about our energy usage.

Alternative transportation methods

Did you know, according to Live Earth, the average commuter burns almost 1,290 liters of gas and creates a 3.4 ton cloud of CO2 per year?

Some blue-infinity employees live near each other and car pool to and from work every day. Live Earth says this cuts the above figure in half.

Furthermore, many employees use public transportation and the company offers a bike rack for those who commute on their bicycles.

Live Earth says that if 1 million people replaced an 8km car trip just once a week with a bike ride, we could reduce CO2 emissions by about 100,000 tons per year.


In addition to having taken the preceding steps towards a greener future, blue-infinity offers a page on its intranet called “green corner,” a place where employees can find out more about how to live a greener life at work, at home, and in the community, and how to implement positive environmental action.

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About the author

Tara S. Kerpelman

Multimedia journalist specializing in health & science working in branding, communications and interactive marketing.