Maximising online customer conversion

The internet has become an extremely competitive space to market products, so how do you stay ahead of the competition? Without physical sales people, how do you encourage visitors to click on the oh-so-important “add to basket” button?

These were just two of the issues addressed by blue-infinity at this year's “Salon eCom”, which took place on the 24th May at the Ramada Hotel in Geneva. Laetitia Giannettini, Lead User Experience Consultant, and Guillaume Arluison, Open Source Solutions Practice Manager, teamed up for a presentation on how to optimize product landing pages to convert visitors into buyers. To illustrate this, Laetitia and Guillaume discussed usability best practices across different e-commerce sites, which included the often overlooked work that goes into attracting people to your product page - effective SEO.







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About the author

Adrian Clarke
Adrian Clarke