Strategies and Services for Luxury Brands

November’s ICT journal saw two articles by blue-infinity’s Fabrice Perrin and Jérôme Lorido.

In ‘5 Digital Strategies for Luxury brands’, Fabrice explains how luxury brands have become champions of rich media, B2C, one-to-one and innovative iPad applications, and looks at some of the digital strategies used by these companies.

In ‘Sales and After-Sales Services: when Technology helps Luxury Business’, Jérôme outlines two examples of how luxury brands are benefiting from technological advancements in the world of IT; whether it be to increase operational performance, or perhaps reinforce the position of a brand.


Click here to read the original articles (in French) 

Digital news!

Are you as digitally addicted as we are? We can supply you with a regular dose of digital news. Simply sign-up, or click to Follow us online.

About the author

Adrian Clarke
Adrian Clarke