La Praille recently launched its new website: www.la-praille.ch, with the aim of providing better service and information to their customers.
The site, which was completely designed and developed by blue-infinity, provides practical information on shopping, leisure, promotions, events, opening times, how to get there, etc.. You will also find information on the Stadium, the Ramada Encore Hotel and the Event Centre, all part of the complex.
La Praille is a modern complex with a wide range of activities and services. The website needed to reflect both the modernity and warmth of La Praille, while providing each store the ability to promote its brand, says Pierre Leroux, Art Director. We used big images so that the user is instantly transported into the environment. The mega-navigation is a modern way to give quick access to information.
The project required close collaboration between our UX, design and development teams. In addition, we provided a solution so that the site can easily be updated with new promotional content, adds Julien Lechenne, Project Manager.
Isabelle Desbeaumes, Communication Assistant, La-Praille. "We were congratulated by management and the stores. The website definitely fulfils our objectives: a modern image, as well as good functionality, clarity and interactivity for our customers!