blue-infinity develops new mini-site for Vacheron Constantin

A special dedicated team at Vacheron Constantin is in charge of dealing with the special orders, from the design all the way to the production of the beautiful unique and completely customised timepieces.

Vacheron Constantin entrusted blue-infinity with designing and producing an online communication platform for its new and very exclusive service called “Atelier Cabinotiers” so b-i created a mini-site that allows customers to discover this elite offering.

A special dedicated team at Vacheron Constantin is in charge of dealing with the special orders, from the design all the way to the production of the beautiful unique and completely customised timepieces.

The watchmaking company wanted to present and highlight:

  • A completely tailor-made service
  • A service that perpetuated its traditions
  • A service that highlighted Vacheron Constantin’s know-how

After an introduction video on the site, customers are invited to explore the service and its various aspects via five sections illustrated by a full-screen slideshow. The animations are entirely generated via HTML and Javascript technologies, which make them viewable on an iPad.

The project is still evolving and will feature new elements that will create a relationship between the client and the dedicated team.

The mini-website is accessible from the main menu on the Vacheron Constantin website, or directly using this URL: http://www.vacheron-constantin.com/en/atelier-cabinotiers-custom-watches.

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About the author

Tara S. Kerpelman

Multimedia journalist specializing in health & science working in branding, communications and interactive marketing.