E-Commerce: blue-infinity's experts detail must-have features and functionalities to maximize customer experience.
As a large percentage of the global economy is focused online, it is up to e-marketers to provide a comparable experience for online consumers to the one that they would have in going to a physical store. Online shopping experiences must provide crucial levels of interaction and engagement that mirror the physical realities communicated to consumers at the store.
In order to promote their Analytics product Google has recently released a series of video clips that allows one to imagine what the in store shopping experience of a consumer would be if they were treated in the same way as most e-commerce sites treat them. Within seconds one is able to see the absurdity of this proposition. The videos show how cold and automated this experience can be in real life and makes one question the satisfaction level of consumers who shop online frequently.
blue-infinity experts Fabrice Perrin and Rémi Gauthier weigh in on this topic by detailing out a list of must have features and functionalities, as well as directions as how to implement them in order to create a more engaging and satisfying online shopping experience.
Read the full article in the French here.