Analyse This

How to take the guesswork out of digital marketing? Combine some experts in the field with special guests and light refreshments, for an afternoon of relaxed classroom-style strategizing.


Clients from the luxury and banking sectors were gathered in the new lounge at blue-infinity Geneva headquarters, on Tuesday 9th September. Their common goal: to learn the importance of a personalized analytics strategy as well as discover the tools relevant to their business and meet similarly enthusiastic digital marketers.

Analytics enables marketers to tell the story of what’s happening across all marketing contact points by leveraging high-performance, real-time analytics of online and offline data. Speakers from Nespresso, Adobe and blue-infinity provided the audience an exclusive, in-depth view on Adobe Analytics, a market leading tool that helps meet the challenges of data collection to build one-to-one customer relationships.

Fabrice Perrin, head of digital marketing at blue-infinity, shared some of the most important metrics marketing analysts use to drive business, before introducing a presentation from Damien Claudel of Adobe (Switzerland). Damien took the session beyond the conventional Web Analytics wisdom, to that of adopting a cross-solution strategy covering the entire customer experience.

A discussion of hands-on industry experience from Nespresso based Benoit de Raemy, blue-infinity expert consultant, rounded out the 2-hour seminar.  Followed by some healthy Q&A time, guests enjoyed drinks and snacks on the terrace to conclude the session.

As a first event in blue-infinity’s series on digital marketing, we hope to welcome a similar crowd in the future for more new perspectives on this important discipline. 

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About the author

Kirk Havelock

Kirk is a keen writer and part of blue-infinity's Marcom team, previously holding diverse roles with leading multinationals, and is originally from New Zealand.