Nexus Part 0: Let the force be with you

Whatever your interaction with social, mobile, cloud and data, the convergence of these four phenomena is upon us and is revolutionizing business and society. We kick start a series on Gartner's Nexus of Forces.

You’ve probably logged into your Facebook account on a mobile device whilst away from home

...wondering what will happen to the location status info you just posted. Or perhaps you’re oblivious to this everyday technicality because it all seems so effortless. Whatever your interaction with social, mobile, cloud and data, the convergence of these four phenomena is upon us and is revolutionizing business and society.

Gartner's Nexus

Analyst firm Gartner, who monitor changing technology trends, use the term “Nexus of Forces” to describe this coming together of an unstoppable tech wave. And, those driving business must be aware because when the four forces combine, they are either be a disruptive force of change or offer infinite opportunity.  It may be nothing new to yourself however the whole is greater than the sum of its parts, meaning the impact on business will be swift and powerful.

So where does that leave me?

Where do you fit in? We want to connect to share experiences and find answers. Anytime, anywhere on a device of our choosing. Without a hitch between the office and home, in the car or plane. In a context that doesn’t forget who we are, but builds on our ravenous information consumption.

Visionaries and the people who really understand this trend are “aggressively driving the convergence of these forces to create new opportunities and new paradigms”, according to Gartner. As a result, there is “a shift of control into the hands of the users more than we’ve ever seen before”.

Takeaways

What do we deduce from all this? Firstly, it is becoming increasingly evident that the customer is in the driving seat. As a business, you had better raise your game or risk losing opportunities.

In this blog series, we will aim to answer questions such as:

  • Should we use cloud services for our computing infrastructure?
  • How do we support bring your own device in our environment?
  • Which data should we analyze to improve our risk analysis, business performance, CRM and planning?
  • How will our products and brand be perceived by our potential customers that rely on information shared through social networks?

Customers are concerned with being able to do what they want- quickly, effectively and affordably.

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About the author

kirk havelock
Kirk Havelock

Kirk drives internal and external communications according to company goals, ambition, values and culture, to support objectives throughout Dentsu Aegis Network.