Nexus Part 1: When it rains, it pours

In this part of our series on Gartner’s Nexus of Forces, we are up in the Cloud. What do we mean by “Cloud”? Enter Gartner, Cloud 9 nirvana and explore some real use cases.

What do we mean by “Cloud”?

With Cloud technologies, the aim is to provide a seamless experience across multiple devices, locations and also blend work with non-work activity.

Key questions

Depending on your industry or work context, key questions might be “Should we use cloud services for our computing infrastructure? How can we leverage cloud services to reduce costs and increase agility? Is our compliance and security regulations compromised?

Enter Gartner, and Cloud 9 nirvana

Gartner defines the cloud as computing where “scalable and elastic IT-enabled capabilities are provided ‘as a service’ to external customers using Internet Technologies” What does that really mean?

Well, before you buy some “elastic” capabilities or deploy fully-fledged cloud services, think about the levels of operation. With most services, there is the public option and the private.

Clouds seem a bit fluffy to me, is it really secure?

Companies may entertain a private cloud with full control and closed access, or something in between with high control but using an external provider, or be completely open to the public with little control and free access.

Every Cloud has a silver lining

Ever been through lengthy legal processes in order to get sign off? The new way is the “I accept” button, omnipresent on iCloud, Dropbox and other providers. Quick and easy. Other advantages include improved flexibility, less personnel training, reduce capital investment and improved accessibility.

Real use cases

Google Cloud Platform “lets you build and host applications and websites, store data, and analyze data on Google's scalable infrastructure.” It’s a set of modular cloud-based services that allow you to create anything from simple websites to complex applications.

Microsoft on the other hand, brands itself as “the Cloud that turns data into excitement”. Sounds like it’s going to start raining pretty soon.  Just watch their video.

Caught in the downpour?

Perhaps the Cloud has thrown you. There are many questions ask, from a business perspective, consumer end and developer side.  Luckily, there are experts in Cloud services here to help.

Be in the know

Blue-infinity are hosting an event on February 19 at their Lounge in Geneva, and is offering free place via sign up on Eventbrite. Read more about the event and expert speakers and please register here.


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About the author

kirk havelock
Kirk Havelock

Kirk drives internal and external communications according to company goals, ambition, values and culture, to support objectives throughout Dentsu Aegis Network.