Meet our people: Loic, art director

Meet the diverse people at blue-infinity that help make us distinctive. Besides being an established digital artist making enriching brand experiences for our clients, Loïc experiments with photography and media.

A prolific maker and creator in the world of contemporary digital art, Loïc Sattler puts the vital importance of sharing knowledge, insights and secrets.

Now, let’s talk about your beginnings. You are a man of many talents, when did you make your first creative steps?

Oh thanks! I wouldn’t say many talents, I’m curious about everything I come across.I’ve had the chance to be raised by parents who trained my imagination. Than, a little computer Commodore 64 came in my life and changed it forever. I was able to draw pixels on a 320.200 resolution, with 16 different colors, what a revolution for a 6 years-old lad. I wanted to work in this field ever since.The second breakpoint came ten years later, when I discovered the mystic network “Internet”, which was still not mainstream at the time. I took the steps of densifying my visual knowledge by studying fine arts and media theory.
Aged 19 I became a freelancer and built my first website featuring some 3D abstract works, I am sure you certainly remember that good old time. Since then I consider myself as a digital artist even if I like to mix real stuff with digital design. 
Aged 28 - when I moved to Berlin - came the time for me to experiment with photography & video, encouraged by some local heroes. I also had/have the luck to meet real fervent, talented and motivating people, who brought me a lot of fresh air, new views, other ways to craft. Now I tend to produce a lot by myself, finding a way to understand and deal with the things I like. Trying to concentrate the little bit of what I know into what I do. Yet, there’s so much substance to learn out there!

What is an early piece of creative advice you were given that you still use today?

Interesting question. I often share those technical key-points with my students. a) Everything in nature is based on Rhythm. Decrypting this pace gives the key to understand its beauty. b) Golden Section and Rule of the Third are solid anchors in creativity. c) Producing is central. Produce as much as you can. The more you do, the better you become.

And the advice you would give today?

Now when it comes to what I’ve learned in my career so far to accept to reconsider yourself every time you do something. That talent is usually coupled with work, knowledge, output, encounters and passion. To focus on great Human values (empathy, joy, compassion, sharing knowledge…) and deal with ego, your worst enemy. To ignore the haters or stuff you don’t like. If you have your minutes of fame, don’t over-estimate it and try to keep honest. If you have not, work the hell out of you and try to find your own way of expressing yourself. 
And never forget that someone who gave you a chance. Give a chance to people who are asking for it.

Your body of work features a lot of ‘people photography’. What do you love about shooting people?

Human being is the most beautiful entity, but also the most complex on this planet. We are such small things with such a colossal status! Photographing individuals give me the opportunity to decrypt them, to grab their soul and show it on pictures. I like it when someone gives me his intimacy, this can’t be faked or played. It’s pure honesty. In a world where everything is evolving, updated, endlessly improved, it’s a magical moment to bring a fixed moment in time on a picture.

You say you're always in the process of learning. What mistakes have you made in the past that you have learned from?

I made a lot of mistakes in my life. In fact, my biggest one was to avoid them at all price for a long time. Being trapped in a comfort zone is the best way to lose desire. Discovering and going further is an adventure that entails risks. And risk is fuel. Motivation and interest are deeply linked to passion. Someone passionate will always try to do, craft, understand and evolve. Now I’ve fully accepted that it is all linked to making mistakes and reaching some uncomfortable situations. All those situations brought me further, I would do them again if I had to.

Your colour palettes are unpredictable. How do you view use of colours in your work?

My colour palette is abstract and genuinely linked to my mood. At my beginnings, a lecturer called me ”under LSD” due to an use and abuse of a neon-based color palette! In fact, my Lysergid Nickname - Lysergid standing for the technical term of LSD - comes from there. You can feel my harder periods by seeing some deeper, more black & white works. Then I brought back color when it went better. Today, I tend to use more natural colors or pastel tones. With the time, my favourite color switched from black to blue and pastel pink.

After living in Paris and Berlin, you’re currently based in Switzerland. Creatively, what places has inspired your work the most?

Even if I’m French, I’m a so called “child of the world”. I’m glad having worked in different capitals, including Paris, Berlin, Geneva, London, Hong-Kong. I’m rather proud of it. Dealing with worldwide designers based in various countries is exciting and inspiring. It’s a chance to work with other cultures & visions. Now internet - and the simplicity to travel around the globe - has pushed the boundaries in our work. I don’t really feel the borders between works produced here and there anymore. That said, I mainly love to work with German and Polish talents. I always had great times with them!

How important are personal projects for you? Do you get creative satisfaction when working on commercial projects? What client project did you have the most fun working on?

Personal projects are like fresh air, a way to take some breath. I’m convinced that it has to be a great part of a creative life. I also work on an 80% basis as a professional (online brand experience, illustration, print & stationary) taking the other part for personal emancipation. As far as commercial work is concerned, I had some luck with two or three projects. We had better times years ago, when flash technology allowed us to build complete brand Experience and Environments. I cross my fingers to see it come back again with the evolution of technology.

Where do you see your style evolving in the next few years?

I do not really know where my style is going to develop; I just want it to progress!

Visit Loic's website


Loic Sattler is Art Direction, blue-infinity

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About the author

Kirk Havelock

Kirk is a keen writer and part of blue-infinity's Marcom team, previously holding diverse roles with leading multinationals, and is originally from New Zealand.