Nexus Part 2: Leveraging mobility

In this part of our series on Gartner’s Nexus of Forces, we get mobile. What do we mean by “leveraging mobility” and what may be possible in the future?

Mobile enterprise strategy unsuprisingly covers all aspects of a mobile network and outsourced business, like devices (notebooks, tablets, smartphones), platforms and Internet of Things (IoT) issues.

Providing employees, partners and outside parties a seamless mobile access to applications and data - starting with a humble website - can increase productivity and sales, and improve customer satisfaction through faster, better service.

But mobile solutions are complex. To create a complete experience for users requires tight integration of multiple technologies specific to roles and industries, which can be costly. Mobile solutions are by definition more costly to support.

Control is another issue: becuase mobile technology is evolving faster than industry standards, user expectations are too — increasing the risks associated with mobility in terms of data security. However, with smart planning and investment in training and policies, enterprises can strategically use mobility to improve collaboration, while keeping cost and risk under control.

So, how to leverage what is possible today (or coming soon) in your business? 

IT leaders should consider the following factors when assessing their mobile enterprise strategy:

  • Enterprise architecture: Where does mobility fit in IT? What resources are there to plan, operate and support mobility technologies? How do you prioritize mobile projects for funding and resources, given so many competing demands?

  • Technology evolution: How will you track and manage fast-changing, nonstandard technologies? Where will you place your bets between competing mobile solutions?

  • Mobile applications: How do you prioritize mobile application development to deliver the highest business impact? What tools, technologies, skills and processes will you need to put in place to deliver mobile apps?

  • Security: What processes, training and technologies will you put in place to control access to resources and data while mobile?

Technical Professionals shoud consider:

Constant change in user expectations, mobile services, devices and wireless technology is putting pressure on resource-constrained IT departments. Technical professionals should consider the following factors when assessing their mobile enterprise strategy:

  • Wireless technologies: How can you select the most appropriate wireless LAN technologies (such as 802.11ac) to satisfy your future voice, data and video communication needs?

  • Security: How do you satisfy the need to protect sensitive information while also providing a great mobile user experience?

  • Management: How will you evaluate and deploy the rapidly changing enterprise mobility management (EMM) and mobile application management (MAM) products?

  • Applications: Which mobile application architectures and platforms will enable customers, partners and employees to optimize their interactions with your organization using mobile devices?

  • Devices: How will you support the increasing variety of mobile devices and the Internet of Things (IoT)?

Here is a short timeline of future mobile possibilities:

2013-2016: Augmented Reality 

  • Bank balance just by looking at the bank's logo
  • Mood recognition will improve service
  • Auto-translation of documents /speech
  • Voice-control offers hands-free computing 

2016 – 2017: Some smart clothing

  • Fabric Keypads for mobile devices
  • Another possible form-factor for service interactions
  • Payments integrated into fabric which redefines the POS for clothing purchases 

2017 – 2018: The internet of everything

  • Self-managing devices and systems
  • Possibly a self-managing ATM or branch
  • Supermarket shopping refilled proactively would require access to payment methods Information exchange
  • Capture data for loans directly from cars, houses, etc. 

2018 – 2019: Bio-Computing/ Cybernetics

  • Implants and Electronic Tattoos
  • Microchip lets blind patients see shapes
  • Microchips provide cashless transactions
  • E-tattoos may auth and provide access to 'closed‘ branches in the future 
  • True Artificial Intelligence
  • Genetic Algorithms AI that can learn and adapt to manage investment accounts 

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About the author

kirk havelock
Kirk Havelock

Kirk drives internal and external communications according to company goals, ambition, values and culture, to support objectives throughout Dentsu Aegis Network.