blue-infinity Traceability Workshop supports TPD II regulation readiness

The new 2014 EU Tobacco Products Directive states that tobacco product manufacturers must implement a solution before 2019 to cover serialization, tracking, tracing and authentication of goods on their supply chain.


GENEVA, Switzerland – April 24, 2015  The new 2014 EU Tobacco Products Directive (TPD II) states that tobacco product manufacturers must implement a solution before 2019 to cover serialization, tracking, tracing and authentication of goods on their transnational supply chain. How to meet these challenging requirements? blue-infinity co-hosted an exclusive workshop on their track and trace solution, AIT Central, which is based on Codentify® technology.

Benjamin Phelip, AIT Central Business Development Manager at blue-infinity, explained that the TPD II (Article 15) impacts all stakeholders across the supply chain, necessitating business process redesign and improved data management. “Tobacco product manufacturers are solely responsible for tracking and tracing their goods, both in their internal environment and across the entire supply chain - from factory to the first retail outlet”.

Track and trace solution, AIT Central, is comprised of three core technologies, Codentify ®, CodiTrack and CodiCheck as well as packaged services to deploy, operate and manage these systems. blue-infinity is the sole experience integrator worldwide of this Codentify®-based solution. Dany Lauener, Track and Trace Solutions Manager at blue-infinity, states that “since 2004 we have rolled out our solution in 50 countries, on 700 production lines, across 1,600 tracking locations.”

“In projects large and small, most manufacturers focus on the production line, but from our experience, 80% of the focus is related to the rest of the supply chain. To ease implementation, the AIT Central suite is packaged in a modular way, to help secure timelines and costs”, he said.

Guest speaker Patrick Chanez, Senior Manager Anti-Illicit Trade Technology R&D at Philip Morris International, addressed the workshop. “Tracking and tracing is not only about systems.  Packaging, engineering, factory, warehouse processes and IT are all concerned.”

Watch the workshop summary video

To overcome significant supply chain impact, retro-planning integration activities are strongly advised. Some tobacco manufacturers started track and trace activities several years ago, and are still rolling out the solution across their entire supply chain. blue-infinity encourages the securing of timelines and scope sooner rather than later, to allow manufacturers to focus on their core business with minimum downtime.

The workshop was co-hosted with printing partner, Videojet Technologies. Mario Bock, their Director Global Tobacco & Security Business, said “The ability to consistently perform in high-speed environments while connecting multiple devices to enable easy aggregation of individual products to pallets allows all of our customers to use a solution that is compliance-ready and available.”

To conclude, “tracking and tracing down to pack level from manufacturing site to the first retail outlet is a vast challenge; having the right partner to deliver the solution is paramount to success. blue-infinity’s expertise, solutions and packaged services really make it happen”, said Patrick Chanez. 

To learn more about and solutions available to address your challenges please contact Benjamin Phelip, AIT Central Business Development Manager on +41 58 307 6813 or

About blue-infinity:

blue-infinity is a Swiss company headquartered in Geneva employing over 400 experts across offices in Lausanne, Prague, Lisbon and Hong Kong. Founded in 1995, blue-infinity is trusted by some of the most prestigious companies and brand names in the world. Since 2003 blue-infinity has been involved in developing Track and Trace solutions based on Codentify® alongside major change agents. blue-infinity has integrated Codentify® solutions for all major players in the tobacco industry,, including PMI, JTI andITG, i Since the release of the 2014 Tobacco Product Directive, blue-infinity has been appointed official reseller of this technology. To find out more please visit or please call +800 307 70 000

About AIT Central:

Anti-Illicit Trade (AIT) Central is blue-infinity’s suite of packaged solutions and services to help companies’ combat illicit trade. With Codentify®, CodiTrack and CodiCheck at its core, AIT Central is already used since a decade across 700 production lines and 1,600 tracking locations across the globe for serialization, product tracking, product tracing and authentication. To find out more, please visit or call +41 58 307 6813.

About Videojet Technologies:

Videojet Technologies is a world-leader in the product identification market, providing in-line printing, coding, and marking products, application specific fluids, and product life cycle services. Their goal is to partner with customers in the consumer packaged goods, tobacco, pharmaceutical, and industrial goods industries to improve their productivity, to protect and grow their brands, and to stay ahead of industry trends and regulations. With customer application experts and technology leadership in continuous inkjet (CIJ), thermal inkjet (TIJ), laser marking, thermal transfer overprinting (TTO), case coding and labeling, and wide array printing, Videojet has more than 325,000 printers installed worldwide. Customers rely on Videojet products to print on over ten billion products daily. Customer sales, application, service, and training support is provided by direct operations with over 3,000 team members in 26 countries worldwide. In addition, the Videojet distribution network includes more than 400 distributors and OEMs, serving 135 countries.

Codentify® is a trademark of the Digital Coding & Tracking Association.

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About the author

Benjamin Phelip
Benjamin Phelip