The Power of Enterprise Social and Gamification to Boost User Adoption
Webinar: Wed, Aug 26, 2015 5:00 PM - 6:00 PM CEST
Working together to create value and be more productive for the enterprise is the ultimate goal of collaboration. While dealing with collaboration, end-user adoption is a huge challenge. The final question is how to help users to be productive once they are on the platform. People have fundamental desires for reward, status, achievement, self-expression, competition, and altruism, among others. These desires are universal, and cross generations, demographics, cultures, and genders.
Implementing game dynamics into your collaborative environment can drive end-users’ behaviors by satisfying human aspiration, motivate users to take specific actions, and to return more frequently. The building blocks of gamification are game mechanics and game dynamics. Game mechanics include points, levels, challenges, virtual goods and spaces, leaderboards, gifts and charity. Game dynamics include rewards, status, achievement, self-expression, competition, altruism.
“In a business context, gamification is the process of integrating game mechanics and dynamics into a website, business service, online community, content portal, marketing campaign, or even internal business processes, in order to drive participation and engagement by target audiences.”
Please join Christian Buckley, Chief Marketing Officer for http://Beezy.net (@followbeezy), for a webinar “The Power of Enterprise Social and Gamification to Boost User Adoption” on Wed, Aug 26, 2015 5:00 PM - 6:00 PM CEST https://attendee.gotowebinar.com/register/9151315910648590594.
blue-infinity is a partner of Beezy for Switzerland.
Credit: BunchBall, Gamification 101: An Introduction to Game Dynamics
More on this webinar, courtesy of the Microsoft Development Group: While enterprise social collaboration is something widely discussed, the idea of utilizing Gamification is still widely misunderstood. When you talk about Gamification, you might think about Points, Badges, and Leaderboards (PBL) within your application or intranet, with the goal of driving user engagement through the roof. This scenario is only partly true. The fact is, adding simple Gamification elements to your environment might have a positive short-term effect on user engagement metrics, but these tools may only appeal to a small sub-set of your users – and even then, will not likely provide lasting improvement.
In this webinar featuring Microsoft MVPs Christian Buckley and Jussi Mori, we will look beyond PBLs and help you to envision how enterprise social and strategic use of Gamification can provide lasting value and increase end user engagement within your environment. We will examine the core drivers of successful enterprise collaboration, discuss the factors that motivate people, and share real-world scenarios of how you can apply these principles within your own organization to drive user engagement and adoption. Specifically, we will provide customer examples where Gamification was implemented successfully, and show you how this could be adapted to improve productivity and efficiency in SharePoint and Office 365.