I attended Dreamforce 2015

I've been a part of blue-infinity's Salesforce team since October 2013. I first joined as a developer, and now I'm their release manager. Last month blue-infinity gave me the amazing opportunity to travel to San Francisco for the main Salesforce annual event, Dreamforce.

I've been a part of blue-infinity's Salesforce team since October 2013. I first joined as a developer, and now I'm their release manager.  Last month blue-infinity gave me the amazing opportunity to travel to San Francisco for the main Salesforce annual event, Dreamforce 2015 (DF15).

The Dreamforce experience was so big that writing about it is very difficult as everyone who was there will give a different point of view. Before heading there I booked a full schedule of sessions and searched online for useful tips from people who attended the events in the past.

The first day I stuck to my plan and mainly focused on the sessions where the topic was Release Management. The most interesting of them was a session where a DELL Salesforce team shared how they constantly monitor Salesforce releases and what kind of features should be introduced in their organization.  

However, I remembered that one of the key recommendations I read online was to go and attend sessions on less familiar topics, or just stop by at the Salesforce and partner booths where you can learn more directly and informally than in the larger scheduled sessions.

An example of this was the Developer Zone set up in the main building. In this area you could talk directly with Salesforce professionals, take part in challenges to show off your skills and win some SFDC gadgets, collect free books, and most importantly experience first-hand the new Lightning interface.

It is the transposition of the mobile Saleforce1 brought to desktop, and a real change in the logic and usability of the Salesforce features we are used to. The mobile and the desktop are not two different things anymore, they coexist in the so-called App Cloud, the first mobile friendly PAAS - easy to use and to set up.

Building applications with point and click, as simple as it sounds. It's impossible to not be enthusiastic about it!

Overall, things simply look better and more responsive. It features a dashboard with 9 columns and resizable reports, responsive list views and the most important: when you drill into a record, you really feel you have a 360° view on it - everything looks connected.

The second day started with an inspiring fire-side chat with Marc Benioff and Travis Kalanick, CEO of UBER, who told us how an answer to simple to a question can become a billionaire idea, "What if you could push a button and get a ride?" https://www.youtube.com/watch?v=Zt8L8WSSr1g

The day after, the main topic for what concerns the Service, the Sales and the Marketing cloud was common: one-to-one relationship with the customer.

On the marketing cloud front,  Salesforce is investing more and more in their recent acquisition, Exact-target. In teaming it with their Journey builder, it is one of the most powerful marketing tools.

Sales continues to become easier thanks to SalesforceIq and Wave analytics.  Customer service consoles are more and more connected to the other processes of sales.

The developer keynote took place in the biggest conference room of DF2015. Though we were many, we were just a sample of the 2.3 million Salesforce developers in the world. We are part of a huge community!

170k people were in San Francisco this year. The Salesforce ecosystem is huge and its healthy and it is growing more. I personally feel more enthusiastic about Salesforce than ever.

Winter 15 is now out. So get a developer edition, activate Lightning and start with the trailheads!

And if you want to find the books and the videos of the sessions and feel like you were in the Developer zone: https://developer.salesforce.com/dreamforce/2015-recap

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About the author

Salvatore Viticchie
Salvatore Viticchie

Salvatore Viticchie been a part of blue-infinity's Salesforce team since October 2013. He first joined as a developer, and now he is a release manager. He comes from Italy.