Apple Watch event

blue-infinity welcomed approximately 30 guests on 5th November, 2015 to an afternoon educational-style event on mobile engagement at their Geneva headquarters. The atmosphere in the Lounge was alive with talk about new technology and an audience representing various industries, including private banking, non-governmental organisations and the luxury sector.

Pierre Aebischer, Managing Partner blue-infinity, presented an introduction on mobile engagement, covering the emergence of omni-channel marketing, the latest mobile consumer behavior and digital trends. Pierre also screened blue-infinity’s video on “What does digital mean to you?”

Follow Analytics representatives Johan Gautier, VP Sales & Customer Success, and Bonnie Bailly, Marketing Director, presented the second half. Bonnie introduced Follow Analytics, who automate mobile campaigns and help increase customer engagement, presenting a short video.

Johan covered the role of Apple Watch in digital strategy, App store and the Watch OS2 software update. New opportunities for apple watch are about having the right content, at the right moment, to the right person through the most intimate channel.

A ticket was drawn for the winner of an Apple Watch, presented to Mr Daniel Schwenger of NGO Research, during a convivial cocktail and networking opportunity.

Thank you to all who participated, including our guests and speakers as well as blue-infinity organization teams for their valuable assistance.

Original event announcement

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About the author

Kirk Havelock

Kirk is a keen writer and part of blue-infinity's Marcom team, previously holding diverse roles with leading multinationals, and is originally from New Zealand.