Pierre Aebischer, Managing Partner blue-infinity, presented an introduction on mobile engagement, covering the emergence of omni-channel marketing, the latest mobile consumer behavior and digital trends. Pierre also screened blue-infinity’s video on “What does digital mean to you?”
Follow Analytics representatives Johan Gautier, VP Sales & Customer Success, and Bonnie Bailly, Marketing Director, presented the second half. Bonnie introduced Follow Analytics, who automate mobile campaigns and help increase customer engagement, presenting a short video.
Johan covered the role of Apple Watch in digital strategy, App store and the Watch OS2 software update. New opportunities for apple watch are about having the right content, at the right moment, to the right person through the most intimate channel.
A ticket was drawn for the winner of an Apple Watch, presented to Mr Daniel Schwenger of NGO Research, during a convivial cocktail and networking opportunity.
Thank you to all who participated, including our guests and speakers as well as blue-infinity organization teams for their valuable assistance.