ICT Journal: blue-infinity company profile

An ICT Journal (www.ictjournal.ch) exposé on blue-infinity. With over 450 full-time, pixel-pushing, code-creating digital experts, blue-infinity helps transformation across key digital touchpoints.

Published in the ICT Journal Guide de l'informatique romande 2016 (full article in French)

About blue-infinity

blue-infinity’s 400+ award-wining experts provide a unique combination of creative and technical skills to design, implement and operate efficient solutions for digital transformation. Our digital services and solutions to ensure you engage and collaborate with your digitally-savvy, always connected audiences at every digital touch point through Digital Marketing, Digital CRM, Digital Commerce & Retail, Digital Services, Digital Tracking, Digital Collaboration, Digital Process Automation and the Digital Workplace.

Creative minds, technical excellence

blue-infinity’s diverse talent pool comprises over 25 nationalities and draws strength from its largely tech-savvy Generation Y catchment, themselves customers at the centre of Digital change. Experiencing first hand the digital tools of tomorrow, these ‘digital addicts’ help decode a ubiquitous digital landscape for a large variety of blue-infinity customers and the most discerning of clients. One such example is the implementation of a social enterprise workspace for a private bank in Geneva, combining the latest in User Experience design, collaboration software and cloud storage.

Swiss quality, global presence

blue-infinity prides itself on serving some of the most renown global companies present in over 30 countries, amongst them private banking, FMCG giants, state sector clients and luxury watch makers, to non-governmental organisations and the pharmaceutical industry. The recent opening of a Quality-Shore office in Portugal to offer tailored IT solutions and proximity provides competitive reach, and including Prague with their other centres, blue-infinity operates five offices outside their home base in Geneva, where a 900m2 production platform was inaugurated in 2014 to help satisfy increasing demand.

Strategic partnerships

Digital transformation evidently involves multiple technologies and their implementation. Continuous IT industry endorsements and the provision of continuous free training to employees help blue-infinity stay ahead of market trends. Mobile is a focus, with more than 7 billion people globally and at least 35 billion devices predicted to be communicating and transacting by 20201. blue-infinity is a Microsoft Gold Certified, Salesforce Gold Consulting, SAP Service and Microsoft Dynamix partner, to name but a few. A healthy focus on User Experience and Agile methodologies also promotes a nimble business response to client demands.

Largest Salesforce centre in Western Switzerland

"Our new Gold status is a testament to our ongoing efforts to help companies connect with their customers in entirely new ways" - Frédéric Demierre, blue-infinity Salesforce Manager of over 40 Salesforce experts. blue-infinity’s unique added value comes from their expertise in all areas required to deploy fully-integrated CRM initiatives, with solid technology to support both marketing and sales. Their retail execution and clienteling solution CRM Central, showcased at Dreamforce San Francisco, offers the most complete set of ready-to-go B2B and B2C features on the market today.

1Source: Gartner


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About the author

kirk havelock
Kirk Havelock

Kirk drives internal and external communications according to company goals, ambition, values and culture, to support objectives throughout Dentsu Aegis Network.