blue-infinity SMETA certified

blue-infinity is proud to have been awarded the SMETA 4 Pillars (Business Ethics) certification in December 2015. 

blue-infinity underwent an external audit last year to maintain this certification, which covers topics such as business ethics, environment, health and safety, and which is a strict requirement in conducting business with some of our clients.

We welcomed this audit as an opportunity to continually improve our workplace and processes.

Bureau Veritas Certification carried out this SMETA assessment, which stands for "Sedex Member Ethical Trade Audit". 

About Bureau Veritas

Created in 1828, Bureau Veritas is a global leader in Testing, Inspection and Certification (TIC), delivering high quality services to help clients meet the growing challenges of quality, safety, environmental protection and social responsibility. As a trusted partner, Bureau Veritas offers innovative solutions that go beyond simple compliance with regulations and standards, reducing risk, improving performance and promoting sustainable development. Bureau Veritas core values include integrity and ethics, impartial counsel and validation, customer focus and safety at work. Bureau Veritas is recognized and accredited by major national and international organizations. To find out more, please visit


SMETA is designed to reduce duplication of effort in ethical trade auditing, benefitting retailers, consumer brands, and their suppliers. It was developed in response to member demand for an ethical audit report format that could more easily be shared. SMETA is not a code of conduct, a new methodology, or a certification process, but describes an audit procedure which is a compilation of good  practice in ethical audit technique. The SMETA documents are designed to be used  in conjunction with current established practices by experienced auditors to help them to conduct high quality audits that will be accepted by multiple retailers and brands.

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About the author

kirk havelock
Kirk Havelock

Kirk drives internal and external communications according to company goals, ambition, values and culture, to support objectives throughout Dentsu Aegis Network.