Initially, Elodie Morlé's studies lead her down the engineering, science, and mechanics until setting a path in combining both, pursuing studies at the Ecole des Gobelins of applied arts. “There I built up project management skills from handling conception to creation, as well as learning UX.” She won’t settle for second best and has always sought to better herself throughout her career.
Now a Senior Art Director in our Digital marketing team, equally important to her achieving her goals is a strong team cohesion. "There are many different projects and creative minds behind them, so the exchange of ideas is diverse and enriching.” This helps her discover the thoughts of other disciplines, such as new animation techniques.
So, how do new projects begin? “We put everything into understanding our client’s needs.” Elodie’s creative process starts literally on a blank canvas, combining the latest trends with her own expertise to reach the first visual sketch. A perfectionist, she constantly brings her work into question. New client pitches bring an immediate sense of excitement, and Elodie sees this as a chance to conceive what both her and our clients will be most proud of.
A success in this regard is Reference 57260 for Vacheron Constantin, a project requiring a maximum of research of something highly unique in watchmaking. Projects such as this require new understanding and continual learning about client goals. “It’s not a personal quest – we strive to achieve the best as possible and know that our clients expect the best from us, as well as expecting the best from ourselves.”
Elodie sets her sights on one day working with clients in the fashion industry. But for young budding designers, Elodie lets us in on the fact that a 'self-controlled attitude' is key in the creative design world – “Find the balance between professionalism and voicing your ideas. Be rigorous and creative!”
Being a designer demands a mastery of graphical tablets, Adobe, the use of plugins, and an understanding of technical constraints to help exhibit a maximum of digital creativity. Outside the office Elodie rather turns her back on these digital tools, “I like to detach myself outside the office, in order to give the most back into my passion.” Also an avid cook, she might one day adventure further into something around food.