The Friday Five@5 is your weekly dose of the latest in digital news from around the world.
Can we overcome the tension between programmatic and creativity?
On the face of it, programmatic advertising and creativity would appear to make strange bedfellows. Read more
Microsoft stock jumps as its cloud product’s sales double
Microsoft reported quarterly earnings and revenue on Tuesday that easily topped analysts' expectations, as its key cloud product, Azure, saw revenue grow 102 %. Read more
Why Google DeepMind wants your medical records
Google's DeepMind has moved on from playing Go to more serious matters - attempting to solve some of the world's biggest health problems. Read more
How to successfully manage creative projects
The Next Web
All your favorite design apps are open and the warm glow of your computer monitor beckons your masterful, creative brilliance. It’s time to get work done. Read more
Record-Setting hard drive writes information one atom at a time
Researchers working in the Netherlands have developed an atomic-scale rewritable data-storage device capable of packing 77 terabits onto a single square centimetre. Read more
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