Originally from France, Anthony based himself in Canada for a number of years, alongside ecommerce retailers following studies at a Hotel School. He steered towards this career path after being offered the opportunity by a friend, and in little over two years online sales for a Canadian clothing brand had reached 1 million USD per annum. “We realised that the success of ecommerce was so great, the physical stores had to be closed because traffic was purely online.” Curious about things to come, Anthony returned to Europe and joined blue-infinity in 2016.
blue-infinity have for many years excelled in Google Analytics and AdWords for leading clients and with Anthony’s qualifications from Google, blue-infinity were endorsed as a Google Partner. “Through our partnership our clients benefit from the most up to date SEA guidelines, the latest developments and advancements, and support services.” Even the most advanced or stunning websites need the right SEO and SEA strategies to bring in customers, akin to a designer shop on a hard-to-find street. “The best designed websites won’t pull traffic without the right SEO or SEA driving engagement.”
So what exactly is the role of an SEO strategist? “Our clients will have various goals and experiences with online communities. What I advise on can be a whole array of things, from explaining SEO data, making recommendations, or defining market specific audiences. Actions online can be directed to a global objective, such as omnichannel, or support a new launch for a particular segment. Our clients are very keen to try new techniques and strategy.”
Anthony helps clients sail through a social mindfield of impressions, clicks, likes and comments with one major goal in mind – online ROI. “We have to think audience first.” Anthony, who is more than aware of the social marketplace, stresses the importance of social and finds that presenting successful projects and case studies is most convincing for sceptical audiences. “Social results can be hard to put a finger on. How do you really interpret the them? That’s why tangible ROI is so important.”
Anthony enjoys the variety of clients, projects and his team mates at blue-infinity. “I’m passionate about SEO and we work very hard. With a such a friendly team who are similarly digitally minded, it’s also easy to relax, unwind and even share family stories in our social time.” Besides this, Anthony enjoys kicking a football or hiking with his family and two sons. Anthony sees virtual reality as making big waves in the future. “Imagine visiting a shop in China with a headset, ordering virtually and receiving the merchandise at your door…”