Actions speak louder than mission statements. If a UX feels more like “User Exploitation” than “User Experience,” business becomes ripe for disruption. Profitability predicated on customer friction, intrusion, and irritation simply isn’t sustainable. That’s why digital services in general make superior templates for evaluating business model design.  

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About the author

Michelle Halm
Michelle Halm

A bilingual postgraduate with a keen interest in Marketing and Communications. I am a self-motivated and ambitious individual with an international educational background and extensive intercultural experience. I love sports, technology, music, fashion and art.