Trends, innovation & priorities with Pierre Aebischer

Pierre Aebsicher, Managing Partner and co-founder of blue-infinity addreses three key questions from ICT Journal on the digital landscape ahead.

In their Guide de l'informatique romande, ICT Journal asks three key questions of Pierre Aebsicher (pictured), Managing Partner and co-founder of blue-infinity. Read the article in French.

What are the technological and business trends that will stimulate your business in 2017?

In the wake of digital transformation, business will continue to undergo numerous projects in areas such as omni-channel, the personalisation of customer experiences, 'marketing automation', digital service creation, production of adapted-content for new types of media, process automisation, data analytics, artificial intelligence, and cloud computing.

What kinds of innovate projects would you like to get involved in?

We are particularly passionate about projects that promote the use of various new technologies to attain concrete business objectives (e.g. an increase in sales, improvement of customer experience, customer loyalty, cost reduction etc.). Under one roof, we bring together a unique array of competencies, allowing us to efficiently accompany our clients from conception to creation, to the realisation and deployment of technically complex solutions.

What changes do you foresee in clients' priorities?

In most industries, clients are realising that digital transformation is not just a buzzword, and that in fact their survival depends upon it to a great extent. Thus they set aside long term initiatives for more versatile projects and those which bring concrete results in the short term.

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About the author

ICT Journal

The Swiss magazine for IT Business news & journalism