The IIHF (International Ice Hockey Federation) wished to promote women's ice hockey, in a powerful commercial that was originally broadcast on the Jumbotron during the 2016 Men's world championship in Russia. The clip will now center stage in a 360 digital campaign rolled-out worldwide during the 2017 Ice Hockey Season.
About the Commercial
Filming took place during the Women's world championships in April, 2016 on location at Kamloops, British Colombia, Canada.
Filmed were the major stars of woman ice hockey, from:
- Russia (Alexandra Vafina)
- USA (Hilary Knight)
- Canada (Brianne Jenner)
- Finland ( Ronja Savolainen)
- Japan (Yuka Hirano)
- Switzerland ( Florence Schelling)
Our blue-infinity team comprised a specialised digital marketing group including a film conception unit, project manager, copyrighter, and a producer. Film production was carried out by the director from Imagerie Film (www.imagerie-films.fr/).
We are immensely proud of all those involved, and this commercial is truly stunning in capturing the essence of the IIHF message - to govern, develop and promote hockey throughout the world.
Enjoy the image gallery and official film.
About the IIHF
Founded in 1908, the International Ice Hockey Federation (IIHF) is a federation of member national hockey associations governing the sport of ice hockey and in-line hockey for both men and women. http://www.iihf.com/