Emotional connection is a crucial element in the marketing process - mobile, cloud and collaborative technologies can all help but it's you who delivers a human touch. 

Check out these articles and get the latest on digital. 

Enjoy the read.

How tech with a human approach helps grow business 

Social Media Today

Put simply, technology on its own can't make people feel connected. Read more

Lego launches social network for kids too young for Facebook

Fast Co.Design 

"We know we're taking a bit of a risk," says Rob Lowe, senior director of Lego Life. Read more

#VCoverseas Website of the Day

CSS Design Awards 

Vacheron Constantin reveals its new Overseas Collection by inviting you on a journey to explore 12 rare and extraordinary places. Read more

Ready for Baselworld 2017?


The most important marketplace and trendsetting show for the world's watch and jewellery industry is less than 50 days away. Read more

iProspect: More than 1/2 all paid traffic comes from mobile 


Full-year mobile clicks officially exceeded desktop for the first time across the Dentsu Aegis agency iProspect's client roster. Read more   


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About the author

Michelle Halm
Michelle Halm

A bilingual postgraduate with a keen interest in Marketing and Communications. I am a self-motivated and ambitious individual with an international educational background and extensive intercultural experience. I love sports, technology, music, fashion and art.