Carat Top 10 Trends 2017

Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.

In past reports, Carat have covered issues such as wearable technology, payments and ad blocking. Several of the 2017 trends highlight the resurgence of ideas seen a few years ago – following the pattern of Gartner’s Hype Cycle and finally becoming mainstream and useful.

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The trends for 2017 are all growing in importance, and will all have implications for clients. The trends for 2017 involve two big themes: The evolution of content, including live video, sports rights, and augmented reality, and the growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem.

About Carat

Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. The world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of 10,000 talented staff.  For more information visit Carat.com or follow @CaratGlobal.

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About the author

kirk havelock
Kirk Havelock

Kirk drives internal and external communications according to company goals, ambition, values and culture, to support objectives throughout Dentsu Aegis Network.