In past reports, Carat have covered issues such as wearable technology, payments and ad blocking. Several of the 2017 trends highlight the resurgence of ideas seen a few years ago – following the pattern of Gartner’s Hype Cycle and finally becoming mainstream and useful.
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The trends for 2017 are all growing in importance, and will all have implications for clients. The trends for 2017 involve two big themes: The evolution of content, including live video, sports rights, and augmented reality, and the growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem.
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