Baidu's ambition is not confined to China. Alliances with partners like Merkle in other regions are helping Baidu to learn about other markets and expand business reach. If you still see Google as a threat to Baidu, you may be wrong. 

Check out these articles and get the latest on digital. 

Enjoy the read.

#DANLive London 

Dentsu Aegis Network

2,100 people and 256 sessions over 2 days... The first #DANLive event in the UK has been a roaring success! Read more

Do we need a Digital Geneva Convention?

MIT Technology Review

Microsoft calls for an international treaty to prevent companies and citizens from getting tangled up in nation-state cyberattacks. Read more

Is innovation the new superpower for retailers?

eCommera Linked by Isobar

eCommera surveyed 500 European fashion retailers on how well they are delivering on the fundamentals of retail. Is innovation really the answer? Read more

Why you should invest in Baidu SEO this year

Search Engine Land

Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Read more 

Wearable tech's exploding. How do we keep up?

Merkle | DBG

The data amassed and exchanged between millions of new devices is creating raw intelligence on a level the world has never seen. Read more

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About the author

Michelle Halm
Michelle Halm

A bilingual postgraduate with a keen interest in Marketing and Communications. I am a self-motivated and ambitious individual with an international educational background and extensive intercultural experience. I love sports, technology, music, fashion and art.