Too often, agencies are briefed based on last year's...brief. Carat's Jonathan Rudd provides five recommendations for getting out of that rut. 

Check out these articles and get the latest on digital. 

Enjoy the read.

Scoping agencies to win in the digital economy

Campaign Asia

Read five suggestions that Jonathan Rudd, Carat, encourages clients to consider when planning the agencies' scope of work. Read more

Google AMP and Ecom into 2017​


An ecommerce home page is a very good starting point to consider for AMP pages, as the content is relatively static and the purpose is often to show off featured or popular products. Read more 


Mobile World Congress​

Over 101,000 attendees gathered at the 2017 Mobile World Congress in Barcelona to discuss topics related to the mobile industry. Read more 

Digital trends 2017: CX first, last and always


Customer eXperience is regarded as the primary way for organisations to differentiate themselves from competitors in 2017. Read more

Art as code: how to embrace your inner artist


It's clear that both left-brained logic together with right-brained restlessness are needed today to achieve the highest level of coding. Read more

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About the author

Michelle Halm
Michelle Halm

A bilingual postgraduate with a keen interest in Marketing and Communications. I am a self-motivated and ambitious individual with an international educational background and extensive intercultural experience. I love sports, technology, music, fashion and art.