FridayFive@Five

Mergers and acquisitions are a growing business trend in the media and communication industry as demands for specialised marketing and research services are rapidly increasing and becoming more complex. Enjoy the read.

Check out these articles and get the latest on digital.

Global leader DAN braces for total digitalisation

BusinessMirror

CMPI partners with Dentsu Aegis Network Philippines in working towards its vision for 2020 to become one if not, the first fully digitised media and communications agency in the country. Read more

Modern display planning

iProspect

Display does build awareness. It lets you get in front of people who have never heard of your brand, your product, sometimes even your product category. Read more

Creative agencies bring media in-house

AdExchanger

By optimising creative against real-time digital signals, Gyro can cross-sell products, nurture leads with sequential messaging and update burnt-out creative on ongoing campaigns. Read more

The rise of M-commerce: Is your site ready?

E-Commerce Nation

Mobile users have a far more intimate relationship with their devices than their computers, and marketing strategies need to move forward with this in mind. Read more

Three ways to reimagine the role of the store 

eCommera

In the wake of a very turbulent 2016 retailers are re-examining how their stores work, and eCommera takes a closer look. Read more

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About the author

Michelle Halm
Michelle Halm

A bilingual postgraduate with a keen interest in Marketing and Communications. I am a self-motivated and ambitious individual with an international educational background and extensive intercultural experience. I love sports, technology, music, fashion and art.