“I think every brand needs to think of digital as not just a channel. If any brand says that digital is one of their media mix channels then they are foregoing a big opportunity.” Jane Lin-Baden, CEO, Isobar APAC.

Check out these articles and get the latest on digital.

Enjoy the read.

Agencies need diversity to understand the market​

Jane Lin-Baden, CEO of Isobar APAC, shares her thoughts on Isobar’s future plans as well as the key focus areas in terms of technologies and business objectives. Read more

Explore this planet of ours with Google Earth VR

 Digital Trends

Thanks to Google, you can spend Earth Day in 2017 by flying around the planet, in virtual reality. Read more

Predictions 2017


Predictions and trends for the year ahead in experiential and sponsorship from Dentsu Aegis Network’s global lifestyle marketing agency. Read more

Everything you need to know about Facebook F8 keynote


Facebook just showed the world some big plans. Read more

Isobar’s Tim Doherty at ADC Creative Conference


“The role of the creative agency is to create more ambitious, bigger and better ideas than ever before. We must create content that provokes interaction” says Tim. Read more

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About the author

Laura Perrot

I'm a highly motivated and passionate student and I enjoy taking on new challenges. With an intensive international living experience, I am always interested in learning. I love photography, music, cinema, fashion and technology.