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In the age of feeling, by the number is not enough
“Real people don't behave as rationally or as predictably as the data might suggest”, writes the global CEO and CCO of gyro. Read more
The next big thing for agencies: digital transformation
Brand Equity met Jane Lin-Baden, CEO – APAC, Isobar, to talk at length about digitalisation. Read more
Facebook builds a VR space, but will anyone come?
Facebook announced the beta launch of Facebook Spaces, a new app that allows users to connect with friends and colleagues in an interactive virtual reality environment. Read more
A map of the typographic universe, drawn by AI
The visualisation combines powerful algorithms and the wisdom of type designers. Read more
How can brands take part in mobile moments?
Econsultancy asked marketers whether they work to engineer mobile moments which reflect well on their brand. Read more