“In this new world, leading businesses understand that delivering exceptional customer experiences is critical to creating long-term relationships with customers” - John Watton, Lead Marketing, Adobe Marketing Cloud.

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Adobe Summit EMEA 2017: Redefining CX


This year’s Adobe Summit conference  gathered over 5,000 marketing and IT professionals to discuss the latest trends and future of digital marketing. Read more

Google’s ongoing quality updates


One of the few things growing rapidly is the level of user expectations and demands. Consumers want the right information, and they want it instantaneously. Read more

Merkle’s 2017 Marketing Imperatives


The activation of people-based marketing examines the interconnectivity of outbound, addressable advertising with inbound, personalised experiences. Read more

Why UX design for machine learning matters


Machine learning is going to radically change product design. But what is the future of machine learning? Read more

Build 2017: Microsoft’s biggest developer conference

The Verge

Microsoft just wrapped up its day-two Build 2017 keynote, and this is the one that was filled with news that’s more important to consumers and the company’s loyal fans. Read more

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About the author

Laura Perrot

I'm a highly motivated and passionate student and I enjoy taking on new challenges. With an intensive international living experience, I am always interested in learning. I love photography, music, cinema, fashion and technology.