The Experience Summit

Luis Nunes spent an action packed day in London alongside our partner Adobe, at their Summit 2017. He was joined there by Yves Borgniet, Emilie St-Cyr, and Anthony Dupré and reports back with some exciting news.

“This time I won’t be leveraging Target, Campaign or Sensei to uniquely customise the sharing of my experience at the Adobe Summit in London! But we will of course offer this to our clients in their individual contexts.”

“It was very interesting to see that Adobe is more and more dedicated to seamless integration and provision of better functionalities to our clients and their end-users, a view shared by blue-infinity” he says.

Products like Adobe Analytics allow our clients to know their customers on a personal basis and establish KPIs for delivery. In turn, this will allow us to better understand what can be improved, and identify opportunities. Adobe Target and Adobe Campaign aim at personalised communication and have a functional integration with Adobe Experience Marketing.

“We had the opportunity to meet and listen to partners and customers and understand that the challenges they face are fully surmountable with the kinds of solutions we are able to offer at blue-infinity.”

“What was very satisfying is that our team's vision of unique and unified experiences is fully shared by Adobe and their various Clouds present themselves as great enablers of those experiences. We all know how outstanding irrespective of channel, the content, commerce and relationship experiences can be for end-users, with Adobe solutions.”

What also stood out for Luis is how that level of experience is also made available for contributors across the platform, with near-limitless possibilities in terms of measurements, automation and content/services management.

“During presentations, the focus was on addressing the customer in real-time with optimal interactions no matter the context. It raises the bar really high in terms of expectations from our customers” he adds.

“Where we want to be and what we want to offer our customers is being fully enabled by Adobe, and that is reassuring” says Luis.

Challenge accepted.

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About the author

kirk havelock
Kirk Havelock

Kirk drives internal and external communications according to company goals, ambition, values and culture, to support objectives throughout Dentsu Aegis Network.