“We see the immersive VR experience as having a new impact on the interactive relationship between brands and consumers” - Tony Chen, Chief Innovation Officer, Dentsu Aegis Network China.

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About the author

Michelle Halm
Michelle Halm

A bilingual postgraduate with a keen interest in Marketing and Communications. I am a self-motivated and ambitious individual with an international educational background and extensive intercultural experience. I love sports, technology, music, fashion and art.