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People-based marketing is all about meaningful experiences
Market to known individuals instead of unknown personas. Now we’re finally at the point where aspiration is becoming reality. Read more
Catch up with Julie Huynh, VR & AR developer at Isobar U.S
Julie’s expertise in traditional creativity and craft influenced her move into creative technology. Read more
Google is now using deep learning to measure store visits
Google is announcing a major update to its store visits measurement tool at its Google Marketing Next conference. Read more
Could AI revolutionise high street retail as well as ecommerce?
Whilst some of this ecommerce tech is still in its early days, automated merchandising optimisation is of particular interest. Read more
Fashion and technology all-in-one
Smart fabrics and power laces are just the beginning. Amazon, Apple and Google, three of the biggest names in tech, are all trying to carve their own path into the fashion space. Read more