“Businesses and brands should take a transformative approach to close the gap between brand inspiration and transaction in order to compete for the attention of the next generation of digital natives” - Jean Lin, Isobar Global CEO 

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Advertising Week Asia 2017

Advertising Week Asia

Last week, a major event on the marketing calendar took place in Japan. Isobar Global CEO Jean Lin took to the stage to present a keynote on “Brand Commerce: Transforming The Experience For The Post 95s”. Read more

DAN acquires Outfox and becomes a market-leader

Dentsu Aegis Network

“The acquisition of Outfox will significantly leapfrog our competitive standing in Data Analytics and the technical implementation of analytics platforms”- Lars Bo Jeppesen, CEO DAN. Read more

LEGO Boost Creative Toolbox


Combine the versatile LEGO® building system with advanced technology to boost your creativity with the awesome LEGO Boost Creative Toolbox. Read more

How Salesforce IoT Cloud and AWS IoT work together​ 


As IoT evolves from buzzword to best practice, businesses are looking harder than ever at how to generate value from the trillions of events generated by connected devices. Read more

DAN launches experience-focused media network

Campaign Asia

Dentsu Aegis Network has launched dentsu X, an agency network that is an evolution of Dentsu Media and will help DAN expand its presence in Europe and the United States. Read more

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About the author

Michelle Halm
Michelle Halm

A bilingual postgraduate with a keen interest in Marketing and Communications. I am a self-motivated and ambitious individual with an international educational background and extensive intercultural experience. I love sports, technology, music, fashion and art.