Loïc and his team are enabling 360-degree brand experiences, for today’s consumers who demand more personalized interaction across all channels. “It’s our unique strength at blue-infinity – the ability to connect creativity and technology, considering both business needs and best design practices from the very beginning.”
The market has enabled Loïc to develop the commercial side of being an artist, “Switzerland is business focused. Now that we’re fully global, blue-infinity are an asset to the DAN network as leaders in technology and in the integration of 360-degree campaigns: Strategy, design, UX, development, SEO, accessibility, CRM…we have it all.”
Now that blue-infinity is part of Dentsu Aegis Network and Linked by Isobar, we are a greater global player in digital and look forward to an exciting future. “Jean Lin [Global CEO Isobar] has a strong understanding of digital. She feels how the market is reacting – our teams share a global vision and Jean knows how to pull the best from each agency and synchronise that worldwide,” says Loïc.
Loïc has met the Isobar Poland team, “I appreciate that Isobar and DAN are helping to bring new people and talent together. In Warsaw, we demonstrated how we work, that we're thinking differently and that every team member has their own strengths. The group encourages collaboration and many leaders within it, like Simon Gilles, Creative Director London. You need these top guys who inject their knowledge,” says Loïc.
With Isobar’s new focus on AI, AR and VR technologies, what does this mean for designers? “AI won’t replace humans. Creativity is in our DNA, it’s the way that we disrupt ideas, so are making mistakes and spontaneity. I don’t fear AI, it will be a friendly but formidable partner. I think AR will grow stronger and that 3D interfaces are going to change our mindset - we’ll be ready.”
When creativity abounds, does a mixed team of designers need some guiding principles behind them? Loïc is a fan of Michael Lebowitz, Founder and CEO of Big Spaceship, a digital advertising agency who defines four core values inside the creative studio: take care of each other, collaborate inside and out, speak up, and produce amazing work, “These things help push us in the right direction, but let’s individual vision blossom too,” he says.
“I’m grateful to be surrounded by such talented people who are ahead of the game. We share the same DNA as Isobar- we never had any limits on bringing our ideas alive,” he says.