Isobar has developed the world’s first Virtual Reality Emotional Measurement and Analytics Platform. Isobar, in a research collaboration with the MIT Media Lab, has co-developed a way to capture and analyze behavioral data in virtual reality.

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Isobar launches VR measurement & analytics platform


"Emotions provide the energy behind virtually every behavior people engage in, every day of our lives. And emotions are tricky to measure" says Dave Meeker, Vice-President, Isobar US. Read more

DAN Austria acquires

Dentsu Aegis Network 

The group has strengthened their market position and will jointly invest in digital quality products, data driven marketing and content marketing. Read more

Online shopping: Desktop vs. tablet

Science Daily 

You are more likely to indulge in guilty pleasures when shopping online with a touchscreen versus a desktop computer, according to research. Read more

The Airbnb tool that's changing UI design


Lottie lets you make an animation inside After Effects, and export it to an iOS or Android app as part of an app’s actual interface. Read more

Water made active 

G Active

The first-ever human figure made from 100% liquid. An athlete was motion captured, and data controlled the water rig. Watch here

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About the author

Alix Lambert

Alix has 6 years experience in marketing & communications and is responsible for effectively promoting blue-infinity's mission.