FridayFive@Five

“Moving into the future, leveraging technologies, changing the culture of the company or the country, this is no small task. There’s still a lot of opportunity for digital transformation in every industry,” says Keith Block, President & COO Salesforce, at Dreamforce.

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Keep calm and carry on innovating

Diginomica

A panel at Dreamforce began a dialogue on the future of innovation in a world of uncertainty and macro pressures. The consensus? Cautious optimism. Read more

Google & Salesforce join for deeper analytics

Enterprise Cloud News

Collaboration between the largest CRM & Internet agencies will allow companies to aggregate online and offline interactions to better map the customer journey.  Read more

Salesforce brings Einstein AI to life through chatbots

The Drum

Einstein AI has been updated with chatbot-centric functionality, allowing marketers to use AI in predicting potential business outcomes. Read more

Appnex launches machine learning ad-buying tool

AdWeek

AppNexus, an ad-tech firm has debuted the first AI-enabled demand side platform for managing and customising advertising campaigns. Read more

Unilever will use voice for digital transformation

Marketing Week

FMCG giant Unilever will leverage personal assistants such as Amazon’s Alexa to stay connected through “friction-free customer experiences”. Read more

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About the author

Daniel Myburgh-Fuchs
Daniel Myburgh-Fuchs

Daniel has been involved in marketing & communications in the Swiss technology industry, and supports blue-infinity's digital communications to internal and external audiences.