Dreamforce Top Take-Outs: “There’s still a lot of opportunity for digital transformation in every industry”

Last week, Isobar’s technology and commerce experts were in San Francisco for Salesforce’s flagship conference, Dreamforce. From new partnerships, to a focus on improving community, we’ve collated the top take-outs.

This year, Dreamforce had a strong focus on Artificial Intelligence. “This is the fourth industrial revolution,” Salesforce CEO Marc Benioff cited in his opening keynote. “This revolution is all around us, and I’ve seen that in our customers and in their stories.”

President & COO Salesforce Keith Block outlined his future vision, “Moving into the future, leveraging technologies, changing the culture of the company or the country, this is no small task. There’s still a lot of opportunity for digital transformation in every industry.”

Key takeaways point to this need for digital solutions in an increasingly intense, customer-centric world:

  • Salesforce’s new partnership with Google will bring major changes and industry impact, it will deliver new integrations that connect Salesforce with Google Analytics 360 and G Suite

  • Sitecore is teaming up with Salesforce Marketing Cloud to deliver personalised Digital Experiences to consumers

  • Salesforce is addressing the first wave of AI effectively

  • Focus of Salesforce in improving community and ensuring constant social impact

​What Isobar’s experts say

Isobar Global Chief Technology Officer, Vikalp Tandon, was particularly impressed with the new stack solutions using Einstein, “Salesforce is addressing the first wave of AI effectively. They are bringing simple usable solutions using Einstein across their stack from Lead Prioritization in Sales Cloud, Product Recommendation in Commerce Cloud to Predicting Engagement in Marketing Cloud. These solutions are easy to implement and give instant gratification to our clients.”   

Head of Isobar’s Salesforce Center of Excellence, Frédéric Demierre, highlighted the introduction of new customisation and branding features, “New features were prefixed with “my”. myLighting, mySalesforce, myEinstein, myIot and myTrailhead. These bolt on to their respective products, giving you customisation power like never before.”

The “My” Tag underlines something the Trailblazer community has been waiting for: a lot more out-of-the-box ways to personalise the current Salesforce Tools.

Enrico Zelocchi, Salesforce Strategy and Solutions Expert, believes that Salesforce’s new partnership Google is a win-win, “The new partnership between Google and Salesforce really is a win-win for both companies and will allow Google to consolidate their products for Enterprise usage. The partnership also allows Salesforce to solve some important integration, data storage, productivity and collaboration points.”

Jeremy Fonteray, Salesforce Practice Manager, also focused on the new Google partnership, “The new GSuite available from Salesforce, Analytics within Marketing Cloud, is stunning. We can expect native integration with Google Drive for document hosting.”

In the keynote presentation, Isobar UK’s Chief Technology Officer, Ben Smith, picked out Adidas’ innovative customer experience using a combination of Salesforce cloud solutions as a highlight. “It was great see the innovative customer experience from adidas featured in the keynote address. A combination of Salesforce cloud solutions have supported outstanding growth,” Ben explained.

Turning the focus to the on-stage sessions, Isobar’s Laura Diaz led a presentation spotlighting the importance of Communities. The session, ‘Join local Community Group Leaders’, discussed the benefits of Community Groups and how people can get involved. Laura commented, “I think that Dreamforce is a life-changing experience. The energy you get when you attend boosts your willingness to learn and improve your Salesforce knowledge.”

Finally, Vikalp concluded, “We are excited given Isobar’s relationship and specialisation with all three solution stacks – Salesforce, Sitecore and Google. This allows us to service our clients effectively that are committed to the Salesforce ecosystem. Overall it was an exciting event for us and can’t wait for the next one!”

To find out more about Isobar’s Salesforce partnership, click here.

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About the author

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Isobar is 6,000 people in over 85 locations across more than 45 markets globally, united by belief in the power of “Ideas Without Limits.” www.isobar.com