FridayFive@Five

Jean Lin, Isobar’s Global CEO on 2018 trend report, “Artificial intelligence is great, but humans score on emotional intelligence. The power of being human is in empathy. Augmented Humanity will use technology to scale everything that is best and most powerful about human interaction.”

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Augmented Humanity: Isobar predicts 2018

Isobar Global

Technology interfaces will become natural and instinctive as AI meets emotional intelligence; discover Isobar’s predictions of 2018. Read more

Building and retaining trust in the digital age

Dentsu Aegis Network

Trust can make or break a brand, DAN gives a fresh approach on navigating and benefiting from the complex dynamics of trust. Read more

Posterscope awarded OOH Gold at DMAs

Direct Marketing Association

Posterscope wins Gold at Direct Marketing Awards for “A Very Dynamic Black Friday” campaign on the UK highstreets. Read more

Netflix looks to AI for personalised movie trailers

The Register

Netflix is no stranger to aggregating large datasets for its algorithm, they now turn to AI to engineer individualized movie trailers. Read more

Google's take on GDPR

The Marketing Week

While the digital giant rolls out GDPR-centric changes throughout its organisation, Google doesn't believe it will bear the brunt of complex changes. Read more

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About the author

Daniel Myburgh-Fuchs
Daniel Myburgh-Fuchs

Daniel has been involved in marketing & communications in the Swiss technology industry, and supports blue-infinity's digital communications to internal and external audiences.