The ICT Journal recently published their annual Guide de l'Informatique Romande 2018 where blue-infinity Linked by Isobar is ranked as the 2nd largest IT services company in Western Switzerland, closely behind Swisscom. The supplement also featured questions to Managing Partner Pierre Aebsicher, and a feature on Total Shopping Experience with Nicolas Forestier.
Here is an extract from the guide as well as perspectives for 2018:
blue-infinity Linked by Isobar, the largest SME in the IT sector in Western Switzerland
blue-infinity Linked by Isobar's strong growth has once again positioned the company at the top of the ICT Journal's Top 100 IT companies in Suisse romande. With nearly 400 experts in Suisse romande, blue-infinity is ranked as the 2nd largest IT services company in Western Switzerland, closely behind Swisscom.
According to blue-infinity Managing Partner Pierre Aebischer, "Companies are investing heavily today in Predictive Marketing and Marketing Automation, gathering and analyzing data across the set channels and then implementing technologies Artificial Intelligence to customize experience and improve customer engagement.
We are constantly looking to take advantage of the latest technological innovations to bring an advantage competitive to our customers. Particular topics interesting today are, for example, the implementation creation of devices of Virtual Reality or Augmented Reality to enhance the shopping experience and bring the physical point of sale of the online world," says Pierre.
Suisse Romande Region shows positive outlook
French-speaking IT providers show radiant health and expect an increase in their numbers 2018. A positive outlook driven by favorable economic conditions and the growing demand of companies for the services and IT solutions needed for their transformation.
IT sector dominated by services
The French-speaking IT sector continues to be dominated by service companies. Compared to the 2016 survey, there is a shift with a growing share of companies active in development and software, and a smaller share of infrastructure providers, cloud and outsourcing.
According to Gartner, global IT spending is expected to be USD 2240 billion in 2018, with growth particularly strong in the field of enterprise software. On the Swiss side, IT providers are optimistic about this end of the year, according to the Swico index.
For the online article, please visit http://www.ictjournal.ch/guide2018
Source: Guide de l'informatique romande 2018, ICTjournal, December 2017 www.ictjournal.ch