Total Shopping Experience

The adoption of new technology is faster if it proves to fulfil a need and improve the daily life of consumers. Innovation then becomes the standard mode of interaction with brands. 

The way we shop has drastically been transformed by digital technology. We seek the perfect product, client reviews, check «likes», compare them, find the best deals, check if we can be delivered in-store or at home and all of this is deemed as normal...for the client! 

We take a look at innovative concepts across Isobar and ask; "How can we create a memorable and positive experience to ensure a lasting relationship with a brand?" 

Read the full story (in French)

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About the author

Nicolas Forestier

Managing Consultant, blue-infinity Linked by Isobar