As part of the global advertising and marketing service company Dentsu Aegis Network they offer a comprehensive range of performance marketing services together with partners such as Google and Facebook. iProspect Switzerland, headquartered in Zurich, now expands into the French-speaking Switzerland with a new office in Geneva. The team in Geneva starts with 7 members consisting of the performance marketing team of blue-infinity linked by isobar.
It will provide greater scale for iProspect Switzerland, adding regional cultural and language capabilities and proximity to clients and brands based in western Switzerland. Existing and future clients benefit from outstanding relationships with world-leading advertising platforms and tech providers, as well as international coordination and local presence in 55 countries across the globe.
iProspect creates simple, effective strategies that connect with people across every channel and grow business in measurable ways through three core areas:
- Digital Marketing – we help organisations acquire qualified traffic through SEO (organic search optimization), SEA (paid search), Social Media, Videos, Remarketing campaigns and Programmatic advertising.
- Digital Commerce Optimization – we focus on traffic measurement (analytics), UX and Design optimizations, A/B Testing to leave nothing to chance, and then build the best performing technical solution.
- Data-driven Decisions – we leverage advanced data analysis, customer segmentations and predictive modeling to help you grow your business by finding out what customers really want.
Pierre Celimene, Head of iProspect Geneva, says, “We support our clients by focusing on measurable results, constantly innovating and placing performance as a key element to our clients’ projects, from initial conception to the optimization of existing digital platforms. Getting closer to iProspect was therefore a very natural step, as our DNA and core values were very much aligned.”
Sebastian Dicke, Managing Director for iProspect Switzerland in Zürich, concludes, “We are proud to extend our service offering to Western Switzerland. The great team in Geneva adds unique strengths, capabilities, and expertise to iProspect Switzerland. The global network of iProspect in turn offers access to best-in-class global partnerships in digital advertising and technology.”
Thomas Spiegel, CEO of Dentsu Aegis Network Switzerland, adds, “This is a great step to further integrate and align our capabilities and services across our Swiss offices. Our clients rightfully expect outstanding service regardless of location, and we are very happy to establish an iProspect presence in Western Switzerland. With the iProspect team in Geneva we are fortunate to welcome experienced specialists and a strong team.”
iProspect is a global, award-winning agency – driving business performance for the world's largest brands including adidas, Diageo, Hilton, Burberry, General Motors, Procter & Gamble, Gucci, and Microsoft. The iProspect team works across a network of 4,300 employees spread over 93 offices in 55 countries.
In 2017, iProspect won more than 200 awards including 15 leadership recognition awards and 33 Agency of the Year titles, and was named a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017, #1 Global Digital Performance Agency by RECMA, Industry Agency of Choice at The International Performance Marketing Awards, and both Best Place to Work and Most Effective Media Agency by The Drum. Global President, Ruth Stubbs, recently received top honors as the Vision winner for the first Women Leading Change Awards presented by Campaign360. iProspect is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.
About Dentsu Aegis Network:
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com
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