Be inspired by keynote speeches, panel discussions, live demos at the Expo, our customers in the Trailblazer Area and much more.
Attend the session digitization & customer centricity - Is your brand at risk? by Arndt Salzburg, Country Manager for Germany and Managing Director for the DACH region to find out which brands are moving their focus to customer-centricity, the methods to design a strategy, how to measure success and the enabling tools. What is the risk of not taking the leap?
Take the opportunity to learn from leading brands such as adidas, Kone and Deutsche Bahn on how to gain the edge in sales, marketing, customer service, commerce and application development.
12-15th June, 2018, 8:00 am
Tuesday 12th June 2018
11:30 - We're all Trailbrazers (adidas keynote)
14:15 - Equal Opportunities and Diversity: Hype or Growth Driver?
16:15 - Digital Transformation: The Battle
Wednesday 13th June 2018
11:00 - How Volkswagen and the city of Lisbon are working on the future of mobility
13:00 - Traditional. Digital. Global. The middle class is breaking new ground. Panel discussion with Gundlach Packaging and PwC.
15:00 - A Future with Human and Artificial Intelligence
17:00 - HR Group's Digital Transformation: The Battle
Thursday 14th June 2018
11:00 - From customer to brand ambassador: the perfect shopping experience
13:00 - Customer focus instead of product focus: Siemens CUBE on its way to the digital age
15:00 - The Next Big Thing - How to Turn Bold Ideas into Successful Businesses
17:00 - Parkling's Digital Transformation: The Battle
Friday 15th June 2018
11:00 - adidas transforms the digital football experience
12:00 - Digitization & Customer Centricity - is your brand at risk?
13:00 - Trailblazer Panel: The Transformation of Deutsche Bahn
*Majority of presentations are delivered in English.