Digital CRM

Digital CRM & Data Analytics

Collect and analyse information to build and manage relationships through targeted marketing, sales and services for your customers.

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Omni-channel customers expect you to know what they want and be rewarded for their loyalty. To fulfill this expectation, brands first need to understand their clients’ behaviour across those channels, in order to build targeted communications, services and rewards. The challenge is not only in collecting information from different sources and analysing it, but to also redesign sales and marketing processes to support engagement, conversion and retention across all touch points.

blue-infinity helps you define CRM strategies and processes with solid technology systems to support both marketing and sales.

Discover our Retail Execution and Clienteling App, CRM Central, offering the most complete set of ready-to-go B2B and B2C features on the market today. Deployed through our unique mobile framework, the App is directly connected to Salesforce, is easily adaptable to your sales processes, works offline and maximizes your brand experience through fully customizable interfaces. Download our informative pdf.

By 2018, retail businesses that utlise targeted messaging in combination with internal positioning systems will see a 20% increase in customer visits.

Gartner, 'Top Predictions for 2015 and Beyond', 2014
Digital CRM
Our expertise includes

Strategy and Roadmap, Analytics, Sales & Technical Process Improvement, Marketing Operations, Big and Small Data, Custom App Development, User Experience, POS solutions, Campaigns, Mobile, Data Migration, Integration and Training.

Frequently used technologies & tools

Salesforce (Platinum Cloud Alliance Partner), Salesforce Marketing Cloud, Microsoft Dynamics (Gold Managed Partner), Siebel CRM and IBM Enterprise Marketing Management.

Brands we work with include

Hublot, Chopard, IATA, GAVI Alliance, Orsay, Zenith, Berdoz Optic, Ulysse Nardin, Tag Heuer, KAO, Unicef, Edwards Lifesciences and TAG Aviation.