"Every marketer’s first request is "can you make it go viral?". And so we thought we’d use AI to increase the probability of virality, learning from past campaigns.” says Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network.

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Will it go viral?

Isobar India is de-mystifying what a piece of video content needs to become "viral" with a new predictive AI tool named viewCent. 


Social Impact, more than just CSR

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Refugees earning a living by training AI 

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How to win Black Friday

Businesses can hugely benefit with a clear, actionable Black Friday strategy, read how BuzzFeed & the NY Times approach the annual shopping extravaganza.


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About the author

Daniel Myburgh-Fuchs

Daniel has been involved in marketing & communications in the Swiss technology industry, and supports blue-infinity's digital communications to internal and external audiences.